DSD 10 Commandments For Holistic, Digital And Emotional Dentistry 2019-03-15T12:09:02+00:00


Digital Smile Design (DSD) is so much more than just a smile design concept. It allows dentists to achieve excellence, using technology to improve communication and accuracy. DSD places the patient in the driving seat – becoming the co-designer of their new smile, and gives dentists the tools to fulfill the commitment to reproduce that design with absolute accuracy. DSD gives dentists a platform to provide an unparalleled experience for patients, to optimise their analogue treatment skills with increased precision and efficiency and to provide an emotional, personal and innovative patient-centred journey to smile restoration. DSD founder Christian Coachman recently shared his Ten Commandments for holistic, digital and emotional dentistry solutions for modern practices.


As health providers, the wellbeing of our patients should always be our main concern. While we want to create profitable practices, this will never be at the expense of the ethics of our dentistry.

Do your patients often come to you with a clear idea of how they would like their new smile to look? Patients choosing restorative dentistry often know the change they would like to see. They may not be able to fully describe the final result, but with guidance and prompts they are able to envisage their preferred smile.

DSD allows you to work with your patients to discover the most effective treatment to achieve their desired smile. DSD uses technology to improve communication with your patients. By working together you not only co-design your patient’s new smile, you can also deliver results with absolute accuracy.


DSD is centred around providing patients a holistic diagnosis that goes beyond just looking at the teeth. Regardless of your specialism, during the initial appointments, DSD gives you the tools to become a complete diagnostician.

Do you find patients are often concerned about how their new smile will ‘fit’ their face? This is a common concern. Your patient may come with a photo of a celebrity whose smile they admire and would like to replicate. However, every smile is unique and needs to be designed to naturally fit an individual patient’s facial structure. Equally, bone structure and the need for bone graft or sinus grafts will determine treatment and outcomes. DSD allows you to create a detailed oral facial diagnosis, focusing on your patient’s unique dental, oral and facial concerns to ensure success in the smile restoration.


3D documentation will always help you to give a better diagnosis. DSD dentists harness modern technology to see, evaluate and judge cases to a very high standard. Digitalisation provides a more accurate, advanced and personalised restorations for your patients. The complete DSD workflow includes 2D and 3D design software, guided surgery software, as well as software specific to implants, periodontics, orthodontics and orthognathics.

Do your patients ask for detailed timescales and costs before treatment begins? This is understandable. When considering restorative dentistry, cost and timescales are key concerns. DSD allows you to give a more accurate, dedicated diagnosis and clearly explain the process to your patients. You will be able to create a step-by-step treatment plan, with accurate timescales and costs for patients at the start of the process, thanks to the digitalisation of the process.


Utilising a facially driven, interdisciplinary software platform you can improve the brainstorm and decision making process. The DSD Virtual Lab allows you the opportunity to choose the most effective treatment plan for your patients’ individual needs and clearly demonstrate the treatment process.

Do your patients ask to have treatment plans explained in detail? Virtual treatment simulation is ideal for patients to want to understand the treatment plan being proposed and to show your professional reasoning. The DSD Virtual Lab and DSD App allows you to provide that information in a simple and effective way – demonstrating the virtual treatment solution you are proposing and clearly showing how and why treatment options will help to achieve your patient’s desired smile. By using the DSD app, you will save time in the initial appointment, while ensuring you get a holistic picture of your patient’s needs and dental concerns, inputting all the information into an accurate and tailored, holistic treatment plan. In its first six months since launching, the DSD app was used for over 100,000 smile simulations, demonstrating how popular the tool is with patients and dentists alike.



Asynchronous Digital Communication is the best (and probably the only) way to deliver interdisciplinary plans for every single patient that walks into your office.
Asynchronous communication means communicating through the cloud, without having to be at the same place nor available at the same time. This means taking advantage of every free minute to generate proper team communication

Do your patients have stories of past experiences of dentistry with poor communication and mixed messages from dentists? Sadly this has been all too common in some general dental practices in the past. Patients are often left lacking confidence and trust in dentists. Choosing to have a smile restoration can be a huge decision for patients, often made after research and deliberation. Once a patient has made the decision to contact your dental practice and start the process, they should feel in safe hands – with clear and connected communication throughout the process, from the receptionist and treatment coordinator through to the dentist performing the treatment. Using DSD means every professional involved in the treatment of a patient will be using the same information, digital records and plans, ensuring patients don’t have to repeat information and have a positive experience.


Guided dentistry harnesses technology to increase predictability and delivering what we promise, transforming simulations into reality. DSD allows you to deliver the results you have promised your patients. The images and mock-ups you show your patient at the treatment planning stage will be entirely accurate because of the use of guided dentistry.


Do patients ask if the end result will look like the mockups discussed? This is a natural concern. DSD allows you to reassure your patients of the accuracy of treatment planning. The use of technology to plan the placement of implants for example, saves time and unnecessary discomfort for patients and also reduces the likelihood of unsuccessful occlusion. Guided dentistry saves time during treatment and also avoids unexpected complications during treatment.


Learning from engineers and using to technology to evaluate outcomes, DSD allows you to compare to simulations and adjust the plan. DSD is a holistic system that can transform a dental practice, reducing stress and increasing the efficiency of the running of the practice.

Do patients often ask you about the success rates for dental implants? Quality control is a natural concern for patients when considering having a smile restoration. How likely it is that the treatment will be successful and will look like the mockups are common concerns for patients considering smile restoration. DSD allows you to ensure quality control, not only in the procedure but also in the creation of prosthetics. By using 3D patient digitalisation you can plan the best location for implants, any additional procedures needed and also be accurate in the size, shape and color of prosthetics.


Become an expert in dynamic facial analysis and create orofacial harmony, by using natural dental shapes and understanding the tooth’s proper colour. DSD allows all of this to be possible, using monolithic CAD / CAM Restorations.

Do patients have concerns about how natural the result will look? While some patients may desire a ‘hollywood’ smile, many patients will be looking for a natural restoration, perhaps for a single tooth a or couple of missing teeth. DSD allows you to gather the exact information you need to become an expert in dynamic facial analysis, dental shapes and colour to ensure the end result looks natural. The unique technology and robust systems enable dentists, regardless of specialism, to perform specialised tasks with complete accuracy. DSD also simplifies the process of liasing with the lab creating prosthetics to avoid miscommunication and ensure accuracy in treatment.



Generating perceived value and the pursuit of a confident smile because every person deserves to smile with confidence. DSD allows you to share an emotional investment with your patient, right from the treatment stage, which will make your patients more likely to see the benefit of smile restoration.

Do you often lose patients for smile restorations when they discover the costs? This is because patients aren’t yet emotionally invested in the decision to restore their smiles. Smile restoration is as much an emotional as a practical decision. That is why many patients considering treatment will state reasons like improving self-confidence, doing something for them and investing in themselves. DSD bridges the gap between those feelings that caused your prospective patient to consider doing something about their smile to making the decision to invest in the treatment.

How does DSD enable emotional dentistry? By providing patients with a clear alternative vision of their smile. Through mock-ups, photoshoots and video footage, patients are invited to preview their new smile prior to any treatment. Seeing the difference that treatment could make allows patients to make an emotional investment, which will secure a financial investment in the treatment plan.


Even though we are entering the digital era, we still need to train our eyes, hands and brains to see better, think better and perform better through analogue procedures. DSD is about training dentists in cutting edge treatments and technologies in order to perform at their optimum skill level.

Do your patients ever ask why they need to choose a specialist dentist for smile restoration? When general dentists offer dental implants, it can be confusing for patients to understand why they should be investing in specialist dentists for restorative dentistry. DSD allows you to train and perform at your optimum skill level, offering complex procedures, through guided dentistry, with accuracy and precision. DSD doesn’t replace the need for analogue skills, it complements the dentist who has the skills to perform complex treatments, improving accuracy, precision, treatment time and delivering on expectations.


With over 100,000 smile simulations performed in the first six months of the DSD app’s release, by dentists across 140 countries, with 6,500 DSD planning services ordered… are you ready to join the 1300 dentists who trained in 2017 and become a part of the DSD global community? 

DSD Education is the only company that provides comprehensive inspirational education and hands-on training for interdisciplinary dentistry. Understandably places on courses in DSD are in high demand, as dentists across the world make the decision to transform their dental practices.  

Are you ready to take your dental practice to the next level – both in terms of profitability and precision?

Our next courses:

Places are strictly limited. Previous courses have all sold out in advance and we expect the same with these dates. So don’t delay!

To be a part of the future of dentistry, book your place now.


november, 2019

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